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Concepts

Sizes and languages

How many sizes and languages a concept supports, their format, and the cost of adding more.

A concept is generated in several sizes and several languages at once, and the cost of generating grows with them (each size and each language after the first adds to it). Each combination of size and language is a piece.

Sizes

  • They are written as width x height in pixels, for example 300x250.
  • A concept supports up to 12 sizes.
  • Standard sizes include 300x250, 728x90, 160x600, 320x50, 970x250, 300x600, 336x280, 468x60, 250x250, 320x100, 970x90, 120x600, 200x200, and 580x400. You can also type another one.
  • Each size adds 1.5 credits to the concept with Sonnet 5.5, with no steps: a 1-size concept costs 10 credits, a 4-size one, 14 credits and a 12-size one, 26 credits.

To add sizes to a concept that already exists, use “Add sizes” in the studio: there, each new size costs 3 credits with Sonnet 5.5, plus 1 for every 4 sizes the concept already has. One new size on a banner of 6 costs 3 credits with Haiku 5.5, 5 with Sonnet 5.5, 10 with Opus 5.5, and 25 with Fable 5.1.

Languages

  • In the app you choose from 10 variants: es-CR, es-MX, es-ES, en-US, en-GB, pt-BR, fr-CA, fr-FR, de-DE, and it-IT.
  • They are written with the language code and region: es-CR, en-US, pt-BR. The API accepts up to 10 languages per request.
  • To add a language to a concept that already exists, open the campaign’s Languages tab, click + Language and then Translate missing with AI. The translation costs 1 credit per language, with any model, for all its sizes; the design is not redone. (The languages you choose when you create the concept add 0.5 each, after the first.)
Tip. Check long texts in each language: German, for example, takes up much more space than Spanish. The studio’s visual checker warns you when a text does not fit.
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