Guides
Long-form articles for understanding a topic in depth: production, sizes, measurement, and delivery.
Guide · 6 min readHow to prepare an HTML5 banner for the ad serverWhat to check before uploading a banner so the platform accepts it on the first try.Read Guide · 4 min readBanner sizes, explainedWhat each measurement means, which sizes to produce first, and how to bring the same idea to many formats.Read Guide · 3 min readHow a banner travels: from the ad server to the metricsWho does what from the moment you finish a banner until someone sees it, and how to measure what happened.Read Guide · 2 min readHow to write a good creative brief for bannersThe questions that save revisions, and how to take the result through client approval.Read
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