Create my first campaign
AI models

We bring the experience. You choose the AI model, if you want.

You bring the intent and BannerMotion decides the aesthetics, the rhythm and the composition. The models are interchangeable: Haiku 5.5 to produce a lot, Sonnet 5.5 for everyday work, Opus 5.5 for the pieces that need more care and Fable 5.1 for the most ambitious. You see the cost before you generate.

Economical
Haiku 5.5

The most affordable in the family. Compared with Sonnet 5.5, it costs half. To produce many variants, run tests and work at volume.

Concept, from5 credits
Fix, from3 credits
Compared with Sonnet 5.5×0.5
  • Many variants of one idea.
  • Test ideas quickly, with 3 concepts.
  • High-volume production.
StandardDefault
Sonnet 5.5

The balance: very good quality for almost everything. It is the everyday model and the one proposed by default.

Concept, from10 credits
Fix, from5 credits
Compared with Sonnet 5.5×1
  • Fixes and small changes.
  • Several campaigns a month.
  • The starting point for almost everything.
Advanced
Opus 5.5

More elaborate: more detail in the illustration and in the motion. It takes longer and, compared with Sonnet 5.5, it costs twice as much. For the pieces that need more care.

Concept, from19 credits
Fix, from10 credits
Compared with Sonnet 5.5×2
  • Launches and large campaigns.
  • When the illustration is the focus.
  • Large design changes.
Maximum
Fable 5.1

The most capable and the most expensive in the family. Compared with Sonnet 5.5, it costs five times as much. For the most ambitious pieces.

Concept, from48 credits
Fix, from25 credits
Compared with Sonnet 5.5×5
  • The main concept of a key campaign.
  • The most ambitious ideas.
  • When every detail is worth the extra cost.
Same brief, four models

Compare before you decide.

The same Cafetal Tico concept, with the same brief, in each model. The difference is not always noticeable, which is why you can try several before choosing.

Cafetal Tico · Haiku 5.5 · 8 credits (5 sizes, 2 languages)
Cafetal Tico · Sonnet 5.5 · 16 credits (5 sizes, 2 languages)
Cafetal Tico · Opus 5.5 · 32 credits (5 sizes, 2 languages)
Cafetal Tico · Fable 5.1 · 80 credits (5 sizes, 2 languages)
The four cards are illustrative examples. Real banners exported by BannerMotion will be shown here.
How to choose

Which model to use, depending on what you do.

SituationRecommended
Many variants of one idea, or tests before decidingHaiku 5.5
Producing with high volume and a tight budgetHaiku 5.5
Fixing a concept (“bigger button”, “slower”)Sonnet 5.5
Producing several campaigns a monthSonnet 5.5
The main concept of a launchOpus 5.5
An illustration with a lot of detailOpus 5.5
Redoing the design of a frameOpus 5.5
The most ambitious pieces, when the result is worth the extra costFable 5.1
Updates

Models get updated; banners already made do not change.

Whatever you generate afterwards uses the current model shown here, and the cost in credits is shown before you generate.

Today at BannerMotionHaiku 5.5
Today at BannerMotionSonnet 5.5
Today at BannerMotionOpus 5.5
Today at BannerMotionFable 5.1
Models and their credits may change over time; you will see the cost before you generate.

You choose, every time.

When generatingYou choose the model in “New banner” and see the total credits before you click.
When fixingIn the studio chat, a selector next to “Send” shows you the cost of each change.
Team defaultIn Settings you set which model is proposed for concepts and which one for fixes.

Questions about the models

Which models does BannerMotion use?

Four Claude models, from Anthropic, always in their latest version. Today they are Haiku 5.5, Sonnet 5.5, Opus 5.5, and Fable 5.1; when Anthropic publishes a new version, the number changes automatically.

Which one should I choose?

Sonnet 5.5 for almost everything: it is the balance and the default. Haiku 5.5 when you need many variants or tests and want to spend less. Opus 5.5 for the concepts that need more care, and Fable 5.1, the most capable, for the most ambitious ones.

Does a more expensive model always look better?

Opus 5.5 and Fable 5.1 are more capable, but the difference is not always noticeable. That is why you can try several with the same brief and keep the one you prefer.

Does the cost change between models?

Yes. When you generate, fix and add sizes, compared with Sonnet 5.5: Haiku 5.5 costs half; Opus 5.5, twice as much; and Fable 5.1, five times as much. A 1-size, 1-language concept, for example, costs 5 credits with Haiku 5.5, 10 with Sonnet 5.5, 19 with Opus 5.5, and 48 with Fable 5.1; with 4 sizes, 7 credits with Haiku 5.5, 14 with Sonnet 5.5, 28 with Opus 5.5, and 70 with Fable 5.1. Translating a language costs 1 credit with any model.

Do my banners change when a new version comes out?

No. Banners already made are not touched. The new version is used for what you generate from that moment on.

Try several with the same brief.

Generate one concept with each model and keep the one you prefer.

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