The prompt is the description of your campaign. The clearer it is, the closer the first concept will be to what you have in mind, and the fewer corrections you will need.
What to include
- What you are advertising: the product, the offer, or the event.
- Who you are speaking to.
- The tone: friendly, urgent, sober.
- The main message and the action you expect: buy, sign up, learn more.
- The exact details that must appear: price, date, conditions.
What to avoid
Avoid asking for many things at once: a small piece has room for one message, not five. There is no need to repeat sizes or languages in the prompt: they are chosen separately and the concept comes out in all of them. Don’t assume context either: if there is a deadline or a specific audience, say so.
An example
“Banner for a neighborhood café: two-for-one promotion on Tuesdays, friendly tone, button that says ‘Try it today.’”
Correct instead of starting over
If the result gets close but doesn’t quite get there, ask for a specific adjustment: change the headline, use a darker color. A correction costs from 5 credits with Sonnet 5.5, and a new concept costs from 10 credits (14 credits with 4 sizes).