Glossary · Formats
Rich media
Ads with interaction beyond the click: video, expansion, forms, or games inside the creative.
In detail
Rich media refers to ads that do more than show an animation: they expand, play video with controls, accept an interaction, or change based on what the person does.
They usually weigh more and require the platform to support them, so confirm with the ad server which rich media formats it accepts before producing them.
Example
A banner that grows when the cursor hovers over it and shows a video with a sound button.