Glossary · Process

Concept

One banner idea (composition, color, and movement), already generated in all the sizes and languages you chose.

In detail

In BannerMotion, a concept is a single banner idea. When it is generated, the AI delivers it complete: in all the sizes and all the languages you selected when creating the campaign. That is why saying “1 banner” can be confusing: a concept is not a single size.

The concept is the unit charged when generating, and its cost depends on how many sizes and languages you ask for: 8 + 1.5 × sizes + 0.5 × (languages − 1) credits with Sonnet. With 1 size and 1 language, 5 credits with Haiku 5.5, 10 with Sonnet 5.5, 19 with Opus 5.5, and 48 with Fable 5.1; with 4 sizes and 1 language, 7 credits with Haiku 5.5, 14 with Sonnet 5.5, 28 with Opus 5.5, and 70 with Fable 5.1. If you want to compare ideas, you can request 3 different concepts in a single generation (each one is charged).

Example

A concept in 4 sizes and 3 languages is 12 pieces, and it is charged as 1 concept of 4 sizes and 3 languages.

Related terms

Set Piece Creative brief

Where it appears

[This term does not appear in any guide yet.]

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