Banner size guide in PDF
The common formats, with their proportion and what they are for, on one page to keep handy.
300×250Medium Rectangle · 1.20:1Medium rectangle: sidebar columns and inside articles.
728×90Leaderboard · 8.09:1Horizontal header on desktop screens.
320×50Mobile Leaderboard · 6.40:1Horizontal bar on mobile.
160×600Wide Skyscraper · 0.27:1Narrow vertical column.
300×600Half Page · 0.50:1Tall column, with more room for the message.
970×250Billboard · 3.88:1Large header on desktop.
320×100Large Mobile Banner · 3.20:1Taller mobile bar.
336×280Large Rectangle · 1.20:1Large rectangle.
970×90Large Leaderboard · 10.78:1Extra-wide header.
468×60Banner · 7.80:1Classic banner.
120×600Skyscraper · 0.20:1Very narrow vertical column.
300×1050Portrait · 0.29:1Very tall vertical format.
What it includes
Twelve formatsWith their IAB name and their pixel dimensions.
ProportionTo plan the design before producing it.
Each one to scaleA proportional drawing of each format.
No accountThe PDF is generated in your browser; the email is optional.
Questions about the tools
Are the tools free?
Yes. Use them as many times as you like, at no cost.
What file do I need?
The review tools ask for a .zip with an HTML5 banner: a main .html file and its assets. The others do not ask for any file.
Does it work for banners made with another tool?
Yes. It reviews any HTML5 banner, not only BannerMotion ones.
Is my file stored anywhere?
The review runs in your browser. One exception: if your banner requests external assets (for example, a font), your browser will request them from those sites while you view the preview.
Do I need an account?
No. No tool asks for an account. In the size guide, the email is optional.
Other tools
Create videos, banners and animations from a sentence.
Today you export HTML5 banners as .zip, with optional MP4, GIF, or PNG/JPG image. Videos and animations: Coming soon.