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What BannerMotion is and how it is organized

Workspaces, campaigns, concepts, sets and assets explained in a few lines.

BannerMotion creates animated banners from a description: the same idea in every size and language you choose. Today it delivers HTML5 banners as .zip files, and each asset can also come out as a video (MP4 or GIF) or as a PNG/JPG image at its size, if you ask for them when you export. Then you can correct it by chatting, send it for approval with a link, and export it. Coming soon: videos with their own composition in 16:9, 9:16 and 1:1, and animations.

How it is organized

  • Workspace: your company’s or team’s space, with its people, credits and billing.
  • Campaign: groups the work of one order: its brief, its sizes, its languages and its concepts.
  • Concept (or set): one banner idea already generated in every size and language of the campaign, with its version history. This is what is charged when you generate, according to its sizes and languages.
  • Asset: a file, that is, one size in one language. This is what is measured, approved and exported. 4 sizes × 3 languages = 12 assets.
Tip. If your client asks for the same idea in another size or language, you don’t need to start from scratch: they are new assets of the same concept.
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