Banner size
970×90 · Large Leaderboard
Everything about the 970×90 banner (Large Leaderboard): what it is for, where it goes, what weight to use, and how to design it.
- Name
- Large Leaderboard
- Aspect ratio
- 97:9
- Device
- Desktop
- Reference weight
- Pensado para los límites de cada plataforma; confirma el tuyo
- Format
- HTML5 with clickTag (the click link), with optional MP4, GIF, or PNG/JPG image in the same .zip
- Origin
- Common market format (not in the IAB guidelines)
What it is for
A wide version of the leaderboard. Makes use of large screens with more space for the message.
Where it goes
Top of desktop pages.
BannerMotion does not generate a single size on its own: each concept comes out at once in all the sizes and languages you choose, and 970×90 is one of those pieces.
Best practices
Tip for 970×90Keep what matters in the center: on medium screens some sites show it reduced.
Texto cortoUna tira tiene poca altura: el titular va en una línea y el botón al extremo.
Un solo mensajeUna idea, un titular y un botón. Si hace falta explicar más, esa explicación va en la página de destino.
clickTag y respaldoIncluye el clickTag que pide tu plataforma y una imagen de respaldo para cuando el HTML5 no se pueda mostrar.
Revisa el peso y la animaciónLos límites de peso, duración y repeticiones los fija cada plataforma. Confírmalos antes de subir.
Examples of this size
[Real examples of this size: pending]
Sizes in the same family
Create your concept with 970×90 now.
Describe your campaign and get a concept in all the sizes and languages you choose.